Popupshop
Danish brand Popupshop specialises in organic cotton basics for kids. Their aim is to create timeless organics, as an alternative to the fashion industry. Therefore their products are basic, classic and always in-style clothes: as easy to wear, mix, and match as possible."And Denmark-based Popupshop delivers plenty of dos with its kids’ line of organic-cotton basics. The pieces are unique in the simplicity of their cut and design: color palettes stick to plain black, gray, white, or tan, and cuts are urban and chic." - Vanity Fair. Full article »
"Offered in the U.S. at only a handful of carefully vetted outlets, this new Danish clothing brand is already a darling of the fashion crowd. The minimalist line — think Helmut Lang for the pint-size set — specializes in organic-cotton pieces colored with water-based dyes." - Time Magazine. Full article »
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