Snoozebaby

During her quest to comfort her infant son, founder Marleen Rameckers noticed that labels on cuddly toys and clothing had a calming effect on him. It was amazing: he became calm and relaxed simply by feeling the labels with his tiny fingers.

The discovery was so wonderful that Rameckers set out to try and buy a toy with tags, but couldn't find any such thing. So, she decided to put the label concept on the market herself.

Snoozebaby products are now available in more than 450 shops in 20 countries.